Sophia Nussey

I am a first-class honours graduate in English Literature from University College London whose passion for storytelling extends beyond the written form and into visual, dramatic, and oral forms. In my professional career, I have progressed from reader and researcher to storyteller, working with a variety of businesses and non-profits to realise their entrepreneurial, charitable, or personal journeys.
We Are Duffree Newsroom •

Marketing For the Future

In recent years, anti-Black Friday campaigns have been gaining momentum, and a growing movement to boycott the occasion or re-appropriate it for a greater good is picking up speed. Marketers and purpose-driven companies have begun to see Black Friday as an opportunity to once again steadfastly declare their purpose. In a cultural landscape that is coming to appreciate transparent brands whose bottom line is purpose over profit, these campaigns have actually been a calculated balancing act that marries the two. Brands are actually finding that going rogue on the year’s biggest festival of consumption can pay off for their brand as much as for the planet.
EventBank Insights Blog •

20 Important Tips to Maximize Millennial Engagement at Your Events

20 Important Tips to Maximize Millennial Engagement at Your Events Ever wondered how best to maximize Millennial Engagement at your events? Let’s start by propagating the belief that Millennials in this day and age encompass a mindset. This mindset translates onto the Millennial or Generation Y demographic: the generation that already comprises the largest segment in the workplace and is expected to make up 75% of the workforce by 2030 in the US alone.
We Are Duffree Newsroom •

Fashion's Purpose Faux- Pas - Wearing Purpose Marketing as the Latest Trend

When brands communicate a message that their actions are either not in line with or are diametrically opposed to, the messages risk being written off as shameful commercialisation. No other sector embodies this trend quite like the fashion industry, the second most polluting industry in the world, producing 10% of global carbon dioxide emissions every year, with an annual water usage of 1.5 trillion litres. And yet fashion brands are prepared to put on the airs of purpose and impact like it’s the latest accessory, hastily clothing themselves in false narratives of sustainability and social impact. The problem is that - however untrue and far from reality - sometimes these narratives can be difficult to resist.
EventBank Insights Blog •

33 Chamber Email Marketing Tips that Attract & Retain Members

Chamber email marketing is effective, efficient, and, with our top tips for email marketing strategies, easy too. Even in a world where it may feel like social media reigns king, email is still working its magic driving more conversions than any other marketing channel, including search and social. 72% of people prefer to receive promotional content through email rather than social media, and email is 40 times more effective at acquiring new customers than Facebook or Twitter.
The Pop-up Club •

Face Masks Made Fashion

Whilst our invaluable care workers work tirelessly to keep coronavirus at bay, and the rest of us are cooped up at home, the arts have emerged as the means of providing much-needed relief from the stress and mental toil of the pandemic. The creatives amongst us play an integral role as emotional lifelines in this time. Whilst couture masks may at first seem like a silly distraction in these strange times, they do credit to our ability to find light in dark situations. They stand as a blazon of the fortuity of human spirit and creativity. And, perhaps most compellingly, they look cool enough to spark joy in a crisis in which that particular currency is in short supply.
The Pop-up Club •

Confessions of a shop-a-holic – the beginning of the ugly truth

Although my own social media has become an echo chamber for sustainable fashion, independent retailers, and ethical lifestyle advice, venturing outside of this cultivated zone bursts this bubble. The hordes of people flocking to Primark on its reopening last week was a depressing reminder of the reality. The sustained popularity of fast fashion exists outside of my own personal lockdown, propped up by people just like me. As lockdown rules relax people are bouncing back into unsustainable habits, and who can blame them? Fast fashion is made easy, alternatives made to seem out of range in terms of both price and possibility. I hope to prove that the opposite is true by sharing my own story.